The Team Behind The Product

We love the web and we specialise in products for marketing and branding professionals.


The company

Brand Regard is owned and run by Transmit ehf. Transmit operates both from Reykjavik, Iceland and London. Transmit was founded in 2009 and runs the country's most popular ad-network (Augsýn), which serves millions of pageviews per month, and the most popular analytics tool for banner impressions.

TthsGulleggid_silfur_eng In 2009, Transmit received a grant from The Icelandic Technology Fund (Tækniþróunarsjóður) which made it possible for us to build the first version of our flagship product, Brand Regard.

In April 2010 both Brand Regard and Smelltu were top 10 finalists in Iceland's premier busieness idea competition Gulleggið (The Golden Egg), run by business incubator Innovit. Brand Regard placed 2nd in the competition. Transmit is also recognized as an innovator by Iceland's biggest research fund Rannis, the Icelandic Centre for Research.

The Management Team

Geir Freysson – Founder and Managing Director Geir-headshot-small

Geir divides his time between his two favourite cities, London and Reykjavík. Early in his career a background in physics and high performance computing brought Geir to one of Europe’s largest privately owned research laboratories where he was a researcher for BT Group for three years. After leaving research to found Transmit Geir immersed himself in the heart of one of Europe’s technology hubs – London’s Shoreditch – which now serves as the base the company's UK operations.

Email: geir at

Agnar Sigmarsson – Founder and Commercial Director Agnar-headshot-small

Agnar Sigmarsson is in charge of marketing and business development. Agnar launched his business career at age 6, making money off local college kids by collecting their recyclables and cashing in the refund. This venture ended when school authorities decided he was making to much money and started doing it themselves. Agnar worked as a stockbroker for investment bank VBS before co-founding Transmit.

Email: agnar at

Arnar Tumi Þorsteinsson – Technology Director Tumi-headshot-small

Tumi’s background is in making robots play football. An electronics engineer educated at Denmark’s DTU, he’s responsible for much of the latest, greatest additions to the Brand Regard code-base. When Transmit has enough cash to start conducting blue-sky research, Tumi will be responsible for developing and deploying the first Transmit robot, which will specialize in fetching a cold one for the team when we need a break.

Email: tumi at

Board and Advisors

Egill-headshot Egill Másson - Chairman

Egill Másson was CEO of the medical technology company Taugagreining for 7 years. After a trade sale of Taugagreining to CareFusion (NYSE-CFN), Egill did strategic marketing at CareFusion for 3 years. Egill is an investment manager at the New Business Venture Fund.

Helga-headshot Helga Valfells

Helga Valfells is the Managing Director of Iceland's biggest early stage investment fund, The New Business Venture Fund. Helga Previously at Merrill Lynch and Estee Lauder.

Tom-headshot Tom Salmon

Tom Salmon is the founder and managing director of the Soho based agency Traffic Digital. Traffic Digital's clients include The BBC, Adidas, Carat and HBO. Tom is an ex-account manager for a major digital asset management provide.

Sif-headshot Sif Sigmarsdóttir

Sif co-founded and was managing director of the publishing company Stilbrot, which was acquired by Iceland's biggest publishing house. Stilbrot is an internet based book club which publishes translations of authors such as Audrey Niffenegger and Candace Bushnell.

Advantages of web-based software
  • Your data is secure and is backed up daily.
  • Your software is always up to date - no need for software upgrades.
  • You can access the software from any country, any office, on the train or at home.
  • It doesn't matter if you're using a PC, a Mac, Linux or a mobile.
Full browser support