Would you like fries with that? Feature-creep as an upsell in enterprise software
You start out ordering a hamburger and you end up with a meal for three. In fast food, upselling results in larger meal portions – and larger clients. In enterprise software, upselling leads to a much more expensive result: Complexity. Part two in the “5 Reasons Why Digital Asset Management is Broken” series.
Advertising a Nation: a GREAT campaign
A campaign that is so general yet at the same time drills down to the core values that Great Britain represents.
NY Service with a Smile
New York City. What A City. After 9 recent days pounding its streets, its awesome scale, its multiple personalities and its bottomless coffees were more than enough to reassure my decision to move out there this ‘Fall’. An observation: it’s easy to understand why Americans receive such bad rap for obesity – the HUGE restaurant
Brand Regard exhibits at the Technology For Marketing and Advertising conference
On the 28th and 29th of February Brand Regard will be exhibiting at the Technology for Marketing and Advertising (TFM&A) conference in London. It’s is the longest running and most established marketing and advertising event in the UK and it attracts over 12,000 visitors each year.
5 reasons why Digital Asset Management is broken
We believe that software that helps people maintain, access and distribute their marketing and branding files is broken. Both on a functional and on a business level. Here are five reasons why.
Bakery Bake-off
These bakeries have leapt from low-key following to fully baked cult status, and with that, leveraged lateral business opportunities along the way. And best of all, they boast bundles of styled character and warm charm, provoking an emotional connection that is somewhat lacking from those slick designer bakeries.
