A Winter’s Tale… of Summer
We know exactly what these brands are up to with their sun-bleached, slow-motion, photo-moment ad campaigns that jog the memories of our own good old summer times. Whilst the big airlines are currently offering appealing, black-and-white big discounts on flights (British Airways, Virgin Atlantic…), they don’t have the same adrenaline-inducing impact of the warmth and fuzziness of EasyJet’s latest campaign, or that of the new home of all-inclusive, First Choice. Both ‘holiday-makers’ showcase an alternative reality of what your summer could be, to a feel-good, party time track.
New Year, New Man
Not only is GQ The World’s Leading Men’s Magazine; this brand has built itself to Lead The World’s Men. Well, a certain type of man.
The Irrationality of Infectious Affection for Inexplicably Russian Meerkats. Simples.
Insurance price comparison site Comparethemarket.com is a brand. Uniquely, a brand packaged around comical and inexplicably Russian meerkat mascot, Aleksandr Orlov. Objectively: irrational. But how could you rationally market Comparethemarket? It’s difficult to distinguish one comparison site from another. Novelty is the only way to cut through. And for Comparethemarket, the novelty of its meerkats has become its USP.
The S Word
They’ve been here for more than a week already. A subject that’s crossed all our minds. Should we or shouldn’t we? An experience even more intense than its pre-Christmas counterpart. Welcome to The Sales. Red and white are the colours of Father Christmas. Red and white are the colours of The Sales. But Christmas Day
My Light Bulb Moment
Last Saturday was a rare night out in London’s West End – the West End bit that is. But on that night, there was a rarer sight to behold: a red double-decker bus. A standard sight for Regent Street you might think. But this was one of the reddest buses I’ve ever seen. It was
How a cute and cuddly bear with bad intentions invaded the 2010 Winter Olympics
The Olympics are one of the biggest events held in the world. It is a stage that athletes dream of performing on to prove their superiority in their discipline. Given the scale of this event, inevitably it won’t go by without a hitch. During the Vancouver winter Olympics someone decided to pull prank on the
