Marketing
Wi-Fi’d Beans
During an episode of The Young Apprentice the other night, rather than pity/mock the losing team that was forced to sit within the usual abysmal café to weigh up its downfall, I found myself wondering: where is that café? And more importantly: I wonder if they have Wi-Fi?
Getting On-Track
Headline: “GazeHawk bring Eye-Tracking Technology to the iPad”.
First reaction: Eye-tracking? That’s scary.
Second reaction: I didn’t even know eye-tracking existed on any format, let alone iPad.
Charitable branding: The rise of TOMS and the ethics of social entrepreneurship
For a few years I have been following a company called TOMS. Until recently TOMS was only known for manufacturing shoes. It was founded in 2006 by a former Amazing Race contestant Blake Mycoskie. But what makes this brand noteworthy is its One for One model: For every shoe purchased, a pair of shoes
I need to be inspired
Ever since the crash of 2008 countries have increasingly been looking at tourism in order to stimulate economic growth. But getting a bigger piece of the “travellers’ pie” can be tricky. Spain and Iceland are among those that have gone to considerable lengths to market their countries as a dream destination for tourists. The marketing
What makes the Perfect Strapline?
Straplines the potential to give a brand a voice and a personality, an opportunity to distinguish from competitors, and a push of persuasion.
“I scream, you scream. We all scream for ice cream.”
On the archaic sonic branding of the Ice Cream truck and the challenges of marketing children’s products.
