Digital
The Digital-Analogue Monologues: Part 2 – For the Love of Dials and Switches
Digital has replaced what went before and undoubtedly presented plenty of new possibilities. But it’s easy to forget that it’s removed plenty of old ones too. Following on from last week’s blog, I give a big NO to brand retro-fitting content into digital applications, but a big YES to digital-retro: a balance of digital and
The Digital-Analogue Monologues: Part 1 – Digital for Digital’s Sake
Big brands have to use digital platforms, particularly social media, not just because they’re the mod-con points of interaction and loyalty builders, but because they need to be seen to have loyalty, the Facebook Fans – it’s Catch 22.
