Brand Perception
Consumers in Captivity
A brand can create meaning within the environment it’s created. It can create a mood, an atmosphere, an emotional state it wants the consumer to feel, to be immersed in. It can manipulate a customer’s journey, curate its own story, its own brand experience.
Brand Experience or Branded Experience?
Ferry ride along the Thames, to a screening of one of the best movies ever made, with immersive theatre styling, and whiskey-based cocktails – sounds good. Oh, and it’s all for free. Err – incredible. Thanks to Jameson whiskey, that’s what I got up to the other day, along with hundreds of other cult film lovers, for one of three nights’ screenings of The Usual Suspects.
How does Google’s PageRank rate Interbrand’s top 10 brands?
Interbrand have released their 2011 estimate of the world’s top 100 brands. We thought we’d compare Interbrand’s list to a less subjective method: Google’s PageRank algorithm. According to Google, how much influence do Interbrand’s top 10 brands have on the Internet?
Modesty is the best policy
There are worse ways to spend a summer’s evening than attending an outdoor film screening in Battersea Park with picnic, popcorn and David Bowie; yes, I saw – in full glory on the big screen – the childhood film favourite, Labyrinth. That was last Wednesday, as part of the Nomad cinema. It’s exactly that: nomadic
It’s the user experience, stupid
What do the iPad and Google have in common that helped both conquer the world?
“What’s your favourite colour?”
“What’s your favourite colour?” Apparently, the use of colour is the strongest visual element of a brand, more so than the slogan, typeface or shape of the logo. That’s not true of all brands – Frostie’s “You’re Great!” or how about the trademark shape of a product itself, like Absolut vodka?. But this came from
