Brand Perception
Bakery Bake-off
These bakeries have leapt from low-key following to fully baked cult status, and with that, leveraged lateral business opportunities along the way. And best of all, they boast bundles of styled character and warm charm, provoking an emotional connection that is somewhat lacking from those slick designer bakeries.
New Year, New Man
Not only is GQ The World’s Leading Men’s Magazine; this brand has built itself to Lead The World’s Men. Well, a certain type of man.
Brand Worlds, Brand Cities, Brand Towns… Brand Hamlets?
I found myself in Nike Town on Oxford Street, swayed away from next-door Topman by the draw of a brand world to escape into. I haven’t stepped foot in Nike Town for about 10 years, but I was still as impressed as my teenage self. The Town of Nike: scale, ownership, a place for consumers to explore and hang out.
Consumers in Captivity
A brand can create meaning within the environment it’s created. It can create a mood, an atmosphere, an emotional state it wants the consumer to feel, to be immersed in. It can manipulate a customer’s journey, curate its own story, its own brand experience.
Brand Experience or Branded Experience?
Ferry ride along the Thames, to a screening of one of the best movies ever made, with immersive theatre styling, and whiskey-based cocktails – sounds good. Oh, and it’s all for free. Err – incredible. Thanks to Jameson whiskey, that’s what I got up to the other day, along with hundreds of other cult film lovers, for one of three nights’ screenings of The Usual Suspects.
How does Google’s PageRank rate Interbrand’s top 10 brands?
Interbrand have released their 2011 estimate of the world’s top 100 brands. We thought we’d compare Interbrand’s list to a less subjective method: Google’s PageRank algorithm. According to Google, how much influence do Interbrand’s top 10 brands have on the Internet?
