Brand Regard exhibits at the Technology For Marketing and Advertising conference
On the 28th and 29th of February Brand Regard will be exhibiting at the Technology for Marketing and Advertising (TFM&A) conference in London. It’s is the longest running and most established marketing and advertising event in the UK and it attracts over 12,000 visitors each year.
5 reasons why Digital Asset Management is broken
We believe that software that helps people maintain, access and distribute their marketing and branding files is broken. Both on a functional and on a business level. Here are five reasons why.
Bakery Bake-off
These bakeries have leapt from low-key following to fully baked cult status, and with that, leveraged lateral business opportunities along the way. And best of all, they boast bundles of styled character and warm charm, provoking an emotional connection that is somewhat lacking from those slick designer bakeries.
Access Brand Regard on your phone: Introducing Brand Regard mobile
“So I’m sitting in a bar, literally at the actual bar, sipping a drink after work,” someone told me the other day. “And my phone rings. It’s a client asking me to resend him one our designs. I now have a headache. Either someone is still at the office or I have to head in there myself. We don’t want to keep him waiting.”
We are proud to introduce a painkiller for this scenario: A mobile version of Brand Regard.
Homes Away From Home
Soho House Group is a collection of members clubs for those in Arts, Media and Fashion, and, since the founding home in London’s Soho in 1995, has extended to four London clubs, Babington in Somerset, New York, and recent additions in West Hollywood, Miami and Berlin. Each of independent character, yet with underlying similarities – a feel, an atmosphere, an air. And it’s not the styled surrounds and service that make it, that provoke that sense of belonging and membership – it’s what Soho House represents, it’s brand, that makes these Houses feel like your second, third, fourth homes.
Foodies for Thought
Jamie, Nigella, Heston, Delia. You know to whom I refer. As instantly recognisable as Brad or Angelina, or those celebrities who seemingly don’t even have a surname, like Adele. Just Adele.
Anyway, these chefs/cooks/culinary gods and goddesses are all brands. Or are they Personalities? No, they’re definitely brands, each with their own distinct personality whilst cooking at the centre of a huge cookery empire bubbling with branded books, kitchenware, restaurants and supermarket endorsements.
