LOGO

Geir Freysson wasn’t even born when his grandfather, then prime minister of Iceland, started a cod war with the British. Geir however, CEO and co-founder of Transmit, which owns Brand Regard, comes in peace. “We want to sell software, not cod – or god forbid, banking.”

Geir continues: “Brand Regard is entering a market that is ripe for disruption: Enterprise digital asset management. The current key players are either global giants like SAP, SAS and Oracle or vendors that sell expensive, highly customized solutions tailored to specific clients. This is exactly what the customer relationship management market looked like before Salesforce.com came along. There’s a gap for a more cost-effective, off the shelf, Software as a Service offering.”

Brand Regard’s mission is to become the nerve centre for the world’s marketing departments. With Brand Regard, finding any file that relates to branding and marketing becomes as easy as finding a book on Amazon.com. Distributing these files also becomes easier with multi level access control for in-house use and temporary secret URLs for sharing outside an organization. Companies no longer have to spend a fortune to provide their creative and marketing departments with an enterprise strength brand asset management system.

Whether its through efforts like StartUp Britain here in the UK or regional VC funds like Iceland’s New Business Venture fund, which invested in Brand Regard’s first round of funding last December, European economies need to innovate and diversify in order to stay competitive. Financial services or natural resources, like cod, can only get you so far.

Brand Regard is an online digital asset management solution that makes it easy to organise, find and share your marketing material. You can get started with a 30-day free trial in under 5 minutes.