Home Sweet Home?

Written by Olly Pitcher

After a short time in any town or city, you soon discover the neighbourhoods in which you fit best and which best fit you. These chopped up urban spaces are like micro-cultures that become extensions of your character and interests. For the past three years, Kentish Town in north London has been the extension and

Consumerism’s Untold Stories

Written by Olly Pitcher

These commentaries on consumerism raised plenty of moral questions in my mind, around the might of big business, not to mention my role in the equation as consumer and marketer.

Coca-Cola at the Olympic Park: Like

Written by Olly Pitcher

Coca-Cola seamlessly integrated itself with the spirit and atmosphere of the Olympic Park, of London 2012, and, most importantly, of the brand experience at the heart of it all: London

Dialling-up the past

Written by Olly Pitcher

It’s the delight and deliberate irony that appeal; an appreciation of a bygone simplicity, the quirks and joys of the mix tape, of a personal heritage, of nostalgia…

Virtual Experience: The New Incentiviser of Charitable Giving

Written by Olly Pitcher

…it really harnesses Facebook to enrich and add value to life, and not just the life of the recipient. It facilitates a personal, tangible experience of charitable giving with transparent results, and a rare chance for kind donators to be recognised by their online community in what is often a behind-the-scenes exchange…

Chewing on Unique Food Experiences

Written by Olly Pitcher

The shift in desire towards dining experiences that are most unique, rather than most immaculate, I think, partly stems from our desire to say: “We were there”, or even: “We are here”; social experiences shared physically and digitally.

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