A Tale of Two Kates
Already responsible for a £1 billion UK economy boost, for every fashion brand choice she makes, Kate becomes its unofficial brand ambassador. And those reverberations have been picked up by notoriously English-charmed Americans, helping British brands “make inroads into American markets”.
Why does news travel faster at home than at work?
Why do you know more about your old friends from University than you do about the status of your latest ad campaign? Why is it easier to find one book in a million on Amazon than it is to find the TV advert you ran last Christmas? Why are marketing, branding and creative professionals in the dark until they pick up the phone or send off an email? And why is enterprise software so complicated people need training before they use it?
Dead or Alive? Jaguar’s Drive to be Wanted
“How Alive Are You?” Jaguar challenges us.
“How Alive Are You?” I challenge Jaguar.
The Street Food Revolution. Or is it Evolution?
There’s no escaping the summer’s hottest trend. Forget Heston’s lab, this is food without the fuss – cooked up, then gobbled up, on a street corner… Just as ‘pop-up’ was feeling increasingly passé, there’s now an ever-growing bunch of micro-pop-ups to hunt down.
Trend For Interactive Theatre Experience Is Just The Starting Point
Straddling the line between Arts and Brands, interactive theatre experiences have become increasingly mainstream. For punters, interaction with looming actors might be the hook to the experience, but for brands, this is their hook to potential customers. These experiences shut out reality and mentally absorb the audience into another state of mind.
How Topshop/Topman might take over the world
Once famously naff, now famously cool”. Topshop is a “fashion leader”, and the first High Street brand to show on schedule at London Fashion Week. To do this, it has constantly evolved – shown loud and clear by these new General Stores.
